Hi, I'm Tracey

Tracey Ann Breese MBA, BA (Hons), MCIOF

I founded 'About the Business' to use my combined experience in business, events, training and coaching to support purpose-led organisations through start-up and growth.

About me:

26 years in the charity sector
16 years training, coaching and mentoring charities, businesses & entrepreneurs
14 years running my own business
Challenge Event Specialist (14 years)
7 years of charity management
3 years of charity consultancy
MBA in Entrepreneurship
BA(Hons) specialising in Social Entrepreneurship

I’ve been passionate about helping individuals, charities, social enterprises and purpose driven businesses thrive for over 26 years!

I first discovered my love for purpose driven entrepreneurship when I helped a small charity grow by 400% and secure over £450,000 in funding.

Since then, I’ve gained an MBA in Entrepreneurship, founded and run my own successful outdoor events business and worked with hundreds of individuals and organisations on business start-up, strategic planning, fundraising, and growth.

FIND OUT MORE ABOUT:

Business Start-up Courses & Workshops

Employability Support

I develop and deliver enjoyable and practical 'Starting your own Business' courses for local authorities, colleges and other organisations that support unemployment and skills development such as Conwy Employment Hub. Courses can be held over 6 weeks or broken down into one day courses.

The courses are suitable for anyone that would like to start their own business but doesn't know where to start, and provides all the skills needed to build a business plan, including:

Skills and characteristics to make your business a success
Building a business with values
Finding and refining an idea
Knowing your market
Promoting your business
Financial planning
Operational planning

Get in touch if you'd like to discuss a course.

Business Planning, Campaigns & Strategy

for Charities & NFP's

I specialise in helping charities and non-profits maximise what's working, improve what's not working, and future proof your organisation for sustainable growth

.

I have spent 26 years in the sector, helping charities to identify new opportunities, increase fundraising - particularly through events.

Get in touch if you are looking for support with:

Business planning
Project planning
Fundraising campaigns
Virtual fundraising campaigns
Event strategy and planning
Training and mentoring

Business Training, Coaching & Mentoring

for Small Businesses & Event Managers

Over the last 16 years I have trained and mentored individual business owners in starting and growing their small businesses.

I have been a small business owner for 14 years, running my own outdoor events company, so I understand your challenges, your passion for your business and how much it means to you.

I focus on YOU, as the most important part of your business, your idea, your time, your values, your priorities.